It measures impact
See which changes made a difference, and how sure you can be.
- Changed pages compared with matched comparison pages
- Confidence shown with every result
- No-effect results published, not hidden
Varentro / The evidence engine
What if everything you thought worked in SEO…
didn't?
Two paths. One change. A measurable difference. Varentro measures SEO changes against matched control pages and turns the evidence into clearer decisions.
Measure
Real impact
Real impact
Turn data
Into insights
Into insights
Prioritise
What matters
What matters
Spot opportunities
Early
Early
Everything an SEO team needs
The essentials, done properly. Then the evidence on top.
Rank tracking, technical audits, content audits and your Search Console and Analytics data, joined page by page so you can see what's working and what isn't.
- Connects to
- Google Search Console
- Google Analytics 4
- Screaming Frog crawls
- Rank tracking imports
- Tracked keywords by groupGroup by topic, brand vs non-brand and intent
- Positions month by month
- Clicks and impressions per keyword from Search Console
- Winners and losers since last month
- Keywords linked to the pages that rank
Product views shown with sample data.
Measured so far
Real sites. Real data. Real measurement.
- Pages crawled
- 111,000+
- Organic clicks analysed
- 1.5M
- Search impressions analysed
- 97M
- Query and page combinations
- 866,000
- Keywords tracked
- 8,400+
- Page changes detected
- 24,600+
- Changes measured against matched controls
- 510
- Data points
- 3M+
Totals across 36 websites in 9 industries, October 2026. Search data covers March 2025 to September 2026.
Site health, scored
One score. Five engines. No guesswork.
Every site gets a composite health score built from five engines: indexation, technical quality, content quality, engagement and link authority. Each answers a simple question, from 'Can Google find you?' to 'Are visitors engaging?'. Scores move as you fix things, so progress is visible week to week.
Prioritised by evidence
Thousands of issues. Here are the five that matter.
Every issue is ranked by how much it is likely to matter for this site, how sure we are, and how much work it takes. Rankings use what has worked before on similar sites.
From data to decisions, in four steps.
We show you the method. The models stay ours.
- 01
Collect
Crawl data, Search Console, analytics and rankings, pulled automatically.
Joined at page and query level.
- 02
Score
Five health engines turn raw data into one comparable score.
Every site, measured the same way.
- 03
Measure
Changed pages are compared with matched pages that weren't touched.
Effect and confidence, not before-and-after charts.
- 04
Learn
Results become reusable plays, approved by a strategist.
Each site makes the next one smarter.
- Matched controls, not guesswork
- Confidence shown on every result
- No-effect results kept, not hidden
The Varentro platform
From changes
to clear direction.
Audit. Measure. Learn. Prioritise. Varentro compares the performance of your changed pages against matched controls, so you can see what actually works, and what to do next.
Measure the difference your SEO work makes.
What Varentro does
It prioritises
Know what to do on Monday morning.
- Health checks across indexation, technical quality, content, engagement and link authority
- A Fix These First queue
- Early warnings for pages at risk of losing rankings
It learns across sites
Findings from one site inform the next, with a person in the loop.
- Repeating patterns spotted across sites
- Each finding measured before it is reused
- A strategist approves every reusable finding
It reads your content structure
The strategic layer most crawlers ignore.
- Topic silos mapped
- Pages competing for the same search found
- Content freshness tracked
It learns across sites
Every result becomes a play.
When a type of change works, or doesn't, it's recorded as a play: what was changed, where, and what happened. A strategist reviews each play before it informs anyone's priorities.
AIO Exposure Checker
| Query | AI Overview shown | Cited |
|---|---|---|
| best medical aid for families | Yes | No |
| how to measure seo | Yes | Yes |
| car insurance quote | No | No |
| what is a hub page | Yes | Yes |
Sample data
AI search. A new reality.
Understand your visibility
in an AI world.
Check where your brand appears in Google AI Overviews and other AI answers, see which changes moved it, and decide what to do next.
Original research
Evidence moves
the industry forward.
We publish research with the method, sample and date range on every page, including results that showed no effect.
Coming soon
The State of Search in South Africa 2026
Original data on how South Africans search, and what it means for your strategy.
Read the report →Coming soon
Do SEO changes drive real results?
A controlled study across multiple websites and industries.
Read the study →Coming soon
AI Overviews in South Africa
How often they appear, what gets cited and what it means for SEO.
Read the insights →Measured with Varentro. Method, sample, date range and limitations shown on every study.
Free tools
Useful tools.
Real answers.
Connect your Search Console and get instant, honest answers. Each tool is a slice of the full Varentro platform.
AIO Exposure Checker
See which of your queries show AI Overviews and whether you're cited.
Coming soonChange Impact Checker
Compare pages you changed against similar pages you didn't.
Coming soonCannibalisation Finder
Find pages competing for the same searches, ranked by clicks at stake.
Coming soonPricing
Priced per website. Pay for the depth you need.
Every plan includes monthly crawls and the Varentro Score. Move up a tier when you want deeper prioritisation, measured outcomes or hands-on delivery.
Radar
See the health of your site, every month.
R1,000/ month
per website · up to 1,000 pages
- Monthly crawl and Varentro Score
- Site issues by health engine
- Crawl-to-crawl comparison
- Monthly report by email
- Outcome measurement preview (locked)
Compass
Know what to fix first, and whether it worked.
R2,700/ month
per website · up to 1,000 pages
Everything in Radar, plus:
- Fix These First priority queue
- AI fix briefs for each issue
- Indexation gaps
- Anomaly explanations
- Outcome measurement against matched controls
- 50 tracked keywords
Navigator
Plan content and structure with evidence.
R6,300/ month
per website · up to 1,000 pages
Everything in Compass, plus:
- Content plan
- Silo recommendations
- Predictive rank-risk flags
- 250 tracked keywords
- Quarterly strategy call
Autopilot
We do the work. The next crawl checks it.
FromR16,000/ month
per website · up to 1,000 pages
Everything in Navigator, plus:
- Fixes and content delivered for you
- Every change measured by the next crawl
- Full retainer delivery by a Varentro delivery partner
Bigger sites, fair pricing
Prices above cover sites up to 1,000 pages. Larger sites use a simple multiplier on any plan.
| Site size | Price multiplier |
|---|---|
| Up to 1,000 pages | Base price |
| 1,001 – 10,000 pages | × 1.5 |
| 10,001 – 50,000 pages | × 2.5 |
| 50,000+ pages | Quoted |
Example: Navigator on an 8,000-page site = R9,450 / month
Prices per website, per month. Rand prices are set for South Africa; dollar prices for international clients.
For search teams
Who it's for
Agencies
- Their question
- Can I show the value of the work?
- Our answer
- Show measured outcomes, confidence levels and client-ready Wins and Learnings reports.
In-house SEO leads
- Their question
- What should we invest in next?
- Our answer
- Actions ranked by evidence and relevance to your site.
Consultants
- Their question
- How do I recommend fixes with confidence?
- Our answer
- Turn audits into defensible action lists and learning loops.
Marketing leaders
- Their question
- Is organic search contributing?
- Our answer
- Link search changes to measurable outcomes.
A South African perspective. A global ambition.
Born in South Africa.
Built for what's next.
Varentro grew out of 18 years of SEO experience and the frustration of making decisions without enough evidence. If it can prove SEO results on a South African budget, it can prove them anywhere.
18+Years of SEO experience
36Websites analysed
9Industries
Platform totals as of October 2026.
Your next move
See it on your own site.
Book a demo and we'll walk you through Varentro using your own Search Console data.
We use your details only to arrange the demo. POPIA compliant.