“I don't know which pages Google can't see.”
Indexation checks pair your crawl with Search Console coverage, robots.txt rules and sitemaps to show pages that are excluded or not indexed.
SEO auditing software by Pitch
Understand your website. Fix what matters.
The Pitch SEO Auditing Tool turns your site crawl, Google Search Console and Google Analytics data into a clear technical SEO audit — five health scores, prioritised issues and recommendations your team can act on.
Pitch SEO · example-site.co.zaSample data
Five health pillars
IIS
82
TQS
71
CQS
64
ERS
58
LAS
76
Fix These First
- Fix broken links
- Fix your page titles
- Improve your meta descriptions
- Clean up redirect chains
Organic clicks · GSC
Pacing against monthly target
Illustrative recreation of the product interface with sample data.
Introducing the tool
A website SEO audit that answers five simple questions.
Crawlers and analytics tools produce huge amounts of data, but rarely a straight answer. Pitch SEO Auditing Tool brings that data together and organises it around the questions that decide whether a site performs in search.
Technical SEO matters because search engines have to find, read and trust your pages before they can rank them. The tool shows where that chain breaks — in language anyone on the team can follow.
- 01 · IIS
Can Google index it?
Indexation status, robots rules, sitemaps and canonical integrity.
- 02 · TQS
Is the site technically sound?
Status codes, broken pages, redirect chains and schema errors.
- 03 · CQS
Is the content strong?
Titles, meta descriptions, headings, thin and outdated content.
- 04 · ERS
Do people engage with it?
Search Console clicks, impressions and Google Analytics behaviour.
- 05 · LAS
Does it have link support?
Internal links, orphaned pages and link authority signals.
SEO challenges, solved
The problems website teams tell us about.
“Our audit is a 40-tab spreadsheet.”
Crawl exports are organised into health areas, five pillar scores and a short ‘fix these first’ list.
“We fix things, but can't prove it helped.”
Crawl comparison, Search Console trends and the Wins view connect changes to outcomes.
“Every client site needs checking, every month.”
The command centre ranks every site by health and raises red flags so nothing slips.
Features
Everything a technical SEO audit needs, in one place.
Technical & on-page audit
Turn a full site crawl into clear health checks, grouped by what needs attention.
Tech Health
Surfaces 404s, server errors, redirects and redirect chains from your crawl.
Find broken journeys before users and crawlers do.
Content Health
Flags missing titles and H1s, weak meta descriptions, thin, outdated and duplicate-heading pages, oversized images and spelling errors.
Know exactly which pages need a content fix.
Indexation
Shows which pages are and are not on Google, with robots.txt, sitemap inventory and canonical checks.
Stop important pages from silently dropping out.
Links
Highlights pages with no internal links pointing to them and broken links across the site.
Give every key page the internal support it needs.
Schema & Rich Results
Reports pages with structured data errors.
Protect eligibility for rich results in search.
Search performance
Connect real visibility and behaviour data to the technical picture.
Google Search Console
Syncs clicks, impressions, CTR, average position and coverage, with monthly pacing against targets.
See whether fixes are moving search results.
Website analytics
Brings in Google Analytics 4 sessions and page views alongside crawl findings.
Prioritise issues on pages people actually visit.
Content silos
Groups pages into topic hubs and compares how each silo performs over time.
Spot which content areas drive outsized traffic.
Page Scores
Scores every page against the five health pillars and classifies its issues.
Compare pages on one consistent scale.
Insights & action
Go from findings to a prioritised, trackable plan.
Opportunities
Predictive insights that flag pages at risk and where improvement potential is highest.
Focus effort where it is most likely to pay off.
AI recommendations
Generates suggested page fixes, SEO suggestions and a strategy brief from the audit data.
Turn technical findings into plain-language next steps.
Crawl comparison
Compares two crawls side by side and explains anomalies between them.
See what changed, improved or broke since last time.
Wins
Surfaces technical and content improvements that are delivering results.
Show progress with evidence, not opinion.
Workbench
Converts findings into work items you can track through to completion.
Keep audit actions from getting lost.
Built for multiple sites
Manage a portfolio of websites from one place.
Command centre
One overview of every site with health scores, score history and red flags.
Know which site needs you first, every morning.
Roles & client portal
Admin, staff, client and read-only access, plus a secure portal for sharing results.
Share the right view with the right people.
Monthly reporting
Produces monthly reports and embeds external reports alongside audit data.
Reporting in the same place as the work.
How it works
From crawl to action in four steps.
- 1
Bring in your crawl
Import a Screaming Frog crawl export — by upload or an automated webhook — for the site you want to audit.
- 2
Connect your data
Link Google Search Console and Google Analytics 4 so findings sit next to real search performance.
- 3
Review the health check
Explore the five pillar scores, issue breakdowns and page-level insights across every area of the site.
- 4
Act and track
Use recommendations and work items to fix issues, then compare the next crawl to confirm progress.
Product preview
See your site's health at a glance.
Click through the audit areas below. This preview recreates the product's dashboard layout using sample data — your own results will reflect your site.
Pitch SEO · example-site.co.zaSample data
Five health pillars
IIS
82
TQS
71
CQS
64
ERS
58
LAS
76
Fix These First
- Fix broken links
- Fix your page titles
- Improve your meta descriptions
- Clean up redirect chains
Organic clicks · GSC
Pacing against monthly target
- Dark, focused interface
- Issue counts per area
- “Fix these first” priorities
- Search Console pacing
Who it's for
Built for the people who look after websites.
Digital & SEO agencies
- The challenge
- Many client sites, limited time, and clients who want clear proof of progress.
- How Pitch SEO helps
- A command centre across every client, roles for your team, a client portal and monthly reporting.
In-house marketing teams
- The challenge
- Technical findings that are hard to translate into a plan the business understands.
- How Pitch SEO helps
- Plain-language pillar scores, AI-assisted recommendations and trackable work items.
SEO specialists
- The challenge
- Hours spent joining crawl, Search Console and analytics data by hand.
- How Pitch SEO helps
- Crawl data, GSC and GA4 side by side, with crawl comparison and silo performance built in.
Website managers
- The challenge
- Broken pages and indexing problems discovered only after traffic drops.
- How Pitch SEO helps
- Regular health checks with red flags for 404s, server errors and pages missing from Google.
Why Pitch SEO
Clarity over complexity.
Built by Pitch Performance Agency to run real SEO audits across many client websites — now available as a product.
One consolidated workflow
Crawl findings, Search Console, analytics and reporting live in a single product instead of separate spreadsheets and tools.
Clear questions, clear scores
Five pillar questions — from ‘Can Google index it?’ to ‘Does it have link support?’ — make site health easy to explain.
From finding to fix
Recommendations, prioritised lists and work items move teams from diagnosis to action.
Progress you can see
Crawl comparisons, score history and the Wins view show what improved between audits.
FAQs
Questions, answered.
What does the Pitch SEO Auditing Tool do?
It turns website crawl data into an organised SEO health check. It analyses technical health, content, indexation, links and structured data, combines that with Google Search Console and Google Analytics 4 data, and produces scores, prioritised issues and recommendations.
Who is it designed for?
It suits teams that look after one or many websites — digital and SEO agencies, in-house marketing teams, SEO specialists and website managers. It includes multi-site management and role-based access for teams and clients.
How does the audit process work?
You import a Screaming Frog crawl export for the site, connect Search Console and Google Analytics 4, then review the health scores, issue breakdowns and recommendations. Running a new crawl later lets you compare results over time.
Do I need technical SEO experience?
No. Findings are grouped under five plain-language questions, with a ‘fix these first’ list and suggested actions. SEO professionals still get the detailed page-level data underneath.
Which websites does it support?
Any website that can be crawled with Screaming Frog and verified in Google Search Console can be audited, regardless of the platform it is built on.
What results will I receive?
Pillar scores, page scores, issue lists by area, indexation and link reports, opportunities, AI-assisted recommendations, crawl comparisons and monthly reports.
How do I get access?
Online sign-up is not open yet. To find out about access, email hello@pitchsm.co.za.
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